All Insights
Marketing Strategy5 min read
The Only Marketing Metrics That Actually Matter
Likes, impressions and follower counts are comforting and largely useless. If you want marketing that drives the business, you need to measure what actually moves revenue.
Stop optimising for applause
Vanity metrics reward activity, not outcomes. They make dashboards look healthy while the pipeline stays empty.
The fix is to connect every marketing activity to a business outcome - leads, qualified conversations, and revenue.
The metrics worth tracking
Cost per qualified lead, conversion rate by channel, customer acquisition cost against lifetime value, and pipeline velocity. These tell you where to invest and where to stop.